Built on Experience.
Driven by Conviction.
Independent underwriters with the authority to act, and the integrity to do it well.
How We Got Here
Subscribe was born from a simple conviction: that underwriting decisions should be made by the people closest to the risk, not delegated up a chain or dictated by a slow-moving corporate machine.
Our founders have worked together over the past two decades in the financial lines market. They've partnered with Acies Management Holdings Ltd to build a platform that lets us work efficiently with our broker partners, combining experienced underwriting with the freedom to make quick, flexible decisions in the best interests of our clients.
Subscribe is the answer we were looking for: a proven formula, evolved for today's market and built from the ground up with modern technology at the core.
Everything that made our previous work successful, the integrity, the experience, the commitment to service, is here. But now it's faster, more efficient, and designed for the way brokers and clients actually work.
What We Stand For
Integrity & Independence
We do what's right for the client, not what's easiest. Our backers trust us to make our own underwriting decisions because we've earned that trust through years of principled work.
Service Before Everything
Speed of response, quality of communication, and care with claims handling are not afterthoughts, they are the point.
Partnership, Not Transaction
We don't work with everyone, and that's deliberate. We look for brokers and firms who share our commitment to doing things properly.
Empowering Our People
A nimble structure means every person at Subscribe carries real responsibility for the outcome. When people are empowered, quality follows.
The Team
When you work with us, you're working directly with the people who make the decisions.
David Eynon
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David is a senior underwriting leader with more than 40 years' experience building and managing Financial Lines and Specialty portfolios across Lloyd's, global carriers, and high-growth MGA environments. His career has centred on developing profitable underwriting businesses, establishing disciplined control frameworks, and leading teams to deliver consistent, sustainable performance.
He has managed portfolios ranging from start-ups to £250m GWP multi-class operations, with teams of up to 250 across international markets. His underwriting background spans Professional Liability, Directors & Officers, Management Liability, Financial Institutions, Medical Malpractice, Product Recall, Terrorism, Bloodstock, and other specialist classes.
His approach combines entrepreneurial thinking with rigorous underwriting principles. He sets clear objectives, builds strong broker relationships, and creates an environment where teams can perform with confidence and accountability. Throughout his career, whether at QBE, Sagicor at Lloyd's, Manchester Underwriting, Pen Underwriting, or now Subscribe MGA, he has focused on growing portfolios to meaningful scale while maintaining underwriting discipline and reputation.
David has significant board-level exposure, having served on the QBE Europe Board and Manchester Underwriting Board, along with regular reporting to the Sagicor Syndicate Board. This experience has shaped his understanding of governance, risk appetite, strategic alignment, and the broader commercial dynamics that underpin successful underwriting platforms.
Today at Subscribe MGA, he is leading the development of a UK and internationally focused Financial Lines business, building the binder, pricing frameworks, product suite, underwriting governance, and systems from inception.
He enjoys developing talent, creating “can-do” cultures, and working closely with brokers to build sustainable, profitable businesses. His focus is always on clarity, discipline, and delivery.
Rob Mckay
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Rob has 25 years' market experience, in both broking and underwriting, across the financial lines market. He has underwritten both the very smallest and the very largest professional lines risks in the UK and internationally, as well as ancillary financial lines such as Management Liability, Directors & Officers and General Liability written in conjunction with Professional Indemnity.
Most recently he spent 12 years at a successful UK MGA, which was subsequently sold to a large multinational. There he helped set up the London market office and develop a profitable UK and international wholesale Professional Indemnity portfolio.
Rory Edmonds
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Rory has extensive experience across the London insurance market. Having progressed through underwriting and financial lines roles before specialising in Professional Indemnity, he has developed a strong technical foundation and a commercial approach to underwriting complex professional risks.
He underwrites both new and renewal business across a diverse range of professions, with expertise spanning portfolio development, risk assessment, broker relationship management, and referral underwriting. His approach combines disciplined risk selection with pragmatic decision-making, enabling him to support sustainable portfolio growth while maintaining high underwriting standards.
Having worked across both insurer and MGA environments, Rory has developed a broad understanding of the Professional Indemnity market and the evolving challenges faced by brokers and their clients. He is recognised for building trusted relationships, providing technical guidance, and delivering practical underwriting solutions that balance commercial objectives with long-term portfolio performance.
Rory holds the Advanced Diploma in Insurance (ACII), demonstrating his commitment to technical excellence and continuous professional development.
As Senior Underwriter at Subscribe MGA, he is focused on delivering consistent underwriting performance, supporting the continued growth of the Professional Indemnity portfolio, and contributing to the development of a collaborative, broker-focused underwriting business.